Research hub
AOV growth levers
Choose the lever from your margin, average order value and the behavior you want to change, then set thresholds from your own order data.
When a free gift, discount, free shipping goal, bundle or cart upsell is the right lever for raising order value.
4 articles in this hub
- Can you reconcile a gift app’s revenue report to Shopify orders?
Ask for the metric definition and a usable order-level export, then reconcile attributed sales, added product revenue, gift cost and refunds before relying on the dashboard.
- Free gift, discount or free shipping: which AOV lever fits your Shopify store?
Use a free gift when you have a low-cost item shoppers value, a discount when price is the main objection, and free shipping when shipping cost blocks checkout; each costs margin differently and follows different Shopify rules.
- How do you set a free gift threshold from your average order value?
Calculate average order value as revenue divided by orders, look at where most orders cluster, then set the first gift threshold one typical add-on above that cluster and test it, rather than picking a round number.
- When should a quantity-break bundle include a free gift?
Add a gift to a quantity break when a discount alone would cut too deep or when a complementary item makes the bundle more useful; Monk Commerce documents a gift and a discount in one tier; other apps document pieces of the workflow that should be tested together.